Yael Zemack‐Rugar

13 papers and 311 indexed citations i.

Yael Zemack‐Rugar has authored 13 papers that have received a total of 311 indexed citations. This includes 7 papers in Marketing, 5 papers in Applied Psychology and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (5 papers) and Media Influence and Health (2 papers). Yael Zemack‐Rugar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (5 papers) and Media Influence and Health (2 papers) and collaborates with scholars based in United States and Canada. Yael Zemack‐Rugar's co-authors include Canan Corus, Gavan J. Fitzsimons, Sarah Moore, David Brinberg and Lisa A. Cavanaugh and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Psychology