Yann Truong

44 papers and 1.7k indexed citations i.

Yann Truong has authored 44 papers that have received a total of 1.7k indexed citations. This includes 30 papers in Marketing, 18 papers in Sociology and Political Science and 16 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (13 papers) and Environmental Sustainability in Business (10 papers). Yann Truong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (13 papers) and Environmental Sustainability in Business (10 papers) and collaborates with scholars based in France, United Kingdom and United States. Yann Truong's co-authors include Geoff Simmons, Mark Palmer, Rod McColl, Richard R. Klink and Philip J. Kitchen and has published in prestigious journals such as Research Policy, Journal of Business Research and Ecological Economics