Yaoqi Li

65 papers and 1.1k indexed citations i.

Yaoqi Li has authored 65 papers that have received a total of 1.1k indexed citations. This includes 35 papers in Sociology and Political Science, 26 papers in Marketing and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Diverse Aspects of Tourism Research (17 papers) and Digital Marketing and Social Media (12 papers). Yaoqi Li is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Diverse Aspects of Tourism Research (17 papers) and Digital Marketing and Social Media (12 papers) and collaborates with scholars based in China, Australia and Taiwan. Yaoqi Li's co-authors include Biqiang Liu, Tzung‐Cheng Huan, Anna Kralj, Brent Moyle and Lishan Xie and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research