Yaping Chang

38 papers and 374 indexed citations i.

Yaping Chang has authored 38 papers that have received a total of 374 indexed citations. This includes 22 papers in Sociology and Political Science, 15 papers in Marketing and 10 papers in Social Psychology. The topics of these papers are Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (8 papers). Yaping Chang is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in China, Japan and United Kingdom. Yaping Chang's co-authors include You Li, Xuebing Dong, Jinshan Wang and Xinlan Li and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.