Ya-Yuan Chang

26 papers and 314 indexed citations i.

Ya-Yuan Chang has authored 26 papers that have received a total of 314 indexed citations. This includes 22 papers in Organizational Behavior and Human Resource Management, 14 papers in Sociology and Political Science and 13 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (22 papers), Digital Marketing and Social Media (10 papers) and Diverse Aspects of Tourism Research (7 papers). Ya-Yuan Chang is often cited by papers focused on Customer Service Quality and Loyalty (22 papers), Digital Marketing and Social Media (10 papers) and Diverse Aspects of Tourism Research (7 papers) and collaborates with scholars based in Taiwan, China and Hong Kong. Ya-Yuan Chang's co-authors include Hung‐Che Wu, Ching‐Chan Cheng, Ming-Chun Tsai, Tsung‐Pao Wu and Chi-Han Ai and has published in prestigious journals such as Scientific Reports, International Journal of Hospitality Management and International Journal of Contemporary Hospitality Management