Yeong‐Hyeon Hwang

29 papers and 813 indexed citations i.

Yeong‐Hyeon Hwang has authored 29 papers that have received a total of 813 indexed citations. This includes 25 papers in Sociology and Political Science, 13 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (16 papers), Digital Marketing and Social Media (16 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Yeong‐Hyeon Hwang is often cited by papers focused on Diverse Aspects of Tourism Research (16 papers), Digital Marketing and Social Media (16 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in South Korea, United States and Tanzania. Yeong‐Hyeon Hwang's co-authors include Daniel R. Fesenmaier, Ulrike Gretzel, Dev Jani, Youcheng Wang and Zhijian Chen and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Frontiers in Psychology