Yi‐Ching Hsieh
About
Yi‐Ching Hsieh has authored 9 papers that have received a total of 673 indexed citations.
This includes 7 papers in Organizational Behavior and Human Resource Management, 5 papers in Sociology and Political Science and 5 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (7 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Yi‐Ching Hsieh is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Taiwan and United States. Yi‐Ching Hsieh's co-authors include Hung-Chang Chiu, Jung‐Kuei Hsieh, Monle Lee, Jinshyang Roan and Krish S. Krishnan and has published in prestigious journals such as Computers in Human Behavior, International Journal of Information Management and Journal of Retailing and Consumer Services
In The Last Decade
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