Yili Hong

124 papers and 2.7k indexed citations i.

Yili Hong has authored 124 papers that have received a total of 2.7k indexed citations. This includes 74 papers in Sociology and Political Science, 59 papers in Marketing and 26 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (46 papers), Sharing Economy and Platforms (27 papers) and Consumer Market Behavior and Pricing (26 papers). Yili Hong is often cited by papers focused on Digital Marketing and Social Media (46 papers), Sharing Economy and Platforms (27 papers) and Consumer Market Behavior and Pricing (26 papers) and collaborates with scholars based in United States, China and Canada. Yili Hong's co-authors include Gordon Burtch, Paul A. Pavlou, Ni Huang, Yuheng Hu and Chen Liang and has published in prestigious journals such as Management Science, MIS Quarterly and Information Systems Research