Ying Ding

14 papers and 392 indexed citations i.

Ying Ding has authored 14 papers that have received a total of 392 indexed citations. This includes 8 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Cultural Differences and Values (3 papers). Ying Ding is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Cultural Differences and Values (3 papers) and collaborates with scholars based in China, Australia and United States. Ying Ding's co-authors include Hean Tat Keh, Liangfei Qiu, Hansheng Wang, Echo Wen Wan and Xia Wang and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and European Journal of Marketing