Ying Xie

59 papers and 1.3k indexed citations i.

Ying Xie has authored 59 papers that have received a total of 1.3k indexed citations. This includes 26 papers in Marketing, 20 papers in Sociology and Political Science and 9 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (18 papers), Digital Marketing and Social Media (15 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Ying Xie is often cited by papers focused on Consumer Market Behavior and Pricing (18 papers), Digital Marketing and Social Media (15 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in United States, China and Canada. Ying Xie's co-authors include Tat Y. Chan, Elisabeth Honka, Shijie Lu, Dmitri Kuksov and Liz Breen and has published in prestigious journals such as Management Science, Journal of Marketing Research and Scientific Reports