Yingjiao Xu

34 papers and 1.2k indexed citations i.

Yingjiao Xu has authored 34 papers that have received a total of 1.2k indexed citations. This includes 29 papers in Marketing, 12 papers in Sociology and Political Science and 7 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Consumer Retail Behavior Studies (19 papers) and Digital Marketing and Social Media (12 papers). Yingjiao Xu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Consumer Retail Behavior Studies (19 papers) and Digital Marketing and Social Media (12 papers) and collaborates with scholars based in United States and China. Yingjiao Xu's co-authors include Hanna Lee, Teresa A. Summers, Bonnie D. Belleau, Jae‐Eun Chung and Jing Ren and has published in prestigious journals such as Journal of Business Research, Sustainability and Journal of Product & Brand Management