Yingjiao Xu
About
Yingjiao Xu has authored 34 papers that have received a total of 1.2k indexed citations.
This includes 29 papers in Marketing, 12 papers in Sociology and Political Science and 7 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Consumer Retail Behavior Studies (19 papers) and Digital Marketing and Social Media (12 papers). Yingjiao Xu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Consumer Retail Behavior Studies (19 papers) and Digital Marketing and Social Media (12 papers) and collaborates with scholars based in United States and China. Yingjiao Xu's co-authors include Hanna Lee, Teresa A. Summers, Bonnie D. Belleau, Jae‐Eun Chung and Jing Ren and has published in prestigious journals such as Journal of Business Research, Sustainability and Journal of Product & Brand Management
In The Last Decade
Explore authors with similar magnitude of impact
Top fields papers by Anya Maan-Yuh Lin are about Top journals papers by George L. Le Bouvier are published in Top authors papers by G. Müller are co-authored with Top authors papers by Tomonori Ugajin are co-authored with Top authors papers by Daniel B. Rainbow are co-authored with Top authors papers by Petra Cvjetko are co-authored with Top authors papers by Masaaki Narita are co-authored with Top authors papers by John F. Woodley are co-authored with