Yong J. Hyun

17 papers and 543 indexed citations i.

Yong J. Hyun has authored 17 papers that have received a total of 543 indexed citations. This includes 8 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers) and Neural and Behavioral Psychology Studies (4 papers). Yong J. Hyun is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers) and Neural and Behavioral Psychology Studies (4 papers) and collaborates with scholars based in South Korea, United States and Canada. Yong J. Hyun's co-authors include James W. Gentry, Sunkyu Jun, Michael Rothschild, Ji‐Hern Kim and Hyunmo Kang and has published in prestigious journals such as Journal of Consumer Research, Journal of International Business Studies and Marketing Science