Yong Jae Ko

106 papers and 3.2k indexed citations i.

Yong Jae Ko has authored 106 papers that have received a total of 3.2k indexed citations. This includes 75 papers in Sociology and Political Science, 45 papers in Marketing and 44 papers in Gender Studies. The topics of these papers are Sports, Gender, and Society (43 papers), Consumer Behavior in Brand Consumption and Identification (42 papers) and Sport and Mega-Event Impacts (35 papers). Yong Jae Ko is often cited by papers focused on Sports, Gender, and Society (43 papers), Consumer Behavior in Brand Consumption and Identification (42 papers) and Sport and Mega-Event Impacts (35 papers) and collaborates with scholars based in United States, South Korea and Nigeria. Yong Jae Ko's co-authors include Yonghwan Chang, Wonseok Jang, Daniel P. Connaughton, Yukyoum Kim and Youngjin Hur and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Annals of Tourism Research