Yonghwan Chang

32 papers and 403 indexed citations i.

Yonghwan Chang has authored 32 papers that have received a total of 403 indexed citations. This includes 20 papers in Sociology and Political Science, 20 papers in Marketing and 14 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Sports, Gender, and Society (13 papers) and Sport and Mega-Event Impacts (10 papers). Yonghwan Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Sports, Gender, and Society (13 papers) and Sport and Mega-Event Impacts (10 papers) and collaborates with scholars based in United States, United Kingdom and South Korea. Yonghwan Chang's co-authors include Yong Jae Ko, Daniel L. Wann, Yuhei Inoue, Wonseok Jang and Dae Hee Kwak and has published in prestigious journals such as Frontiers in Psychology, International Journal of Hospitality Management and European Journal of Marketing