Yongsoon Kang

7 papers and 442 indexed citations i.

Yongsoon Kang has authored 7 papers that have received a total of 442 indexed citations. This includes 4 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (2 papers), Diverse Aspects of Tourism Research (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Yongsoon Kang is often cited by papers focused on Consumer Market Behavior and Pricing (2 papers), Diverse Aspects of Tourism Research (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers) and collaborates with scholars based in United States. Yongsoon Kang's co-authors include Richard R. Perdue, Paul M. Herr, Patrick Long, Christine M. Page and Nancy M. Ridgway and has published in prestigious journals such as Journal of Consumer Research, Annals of Tourism Research and Decision Support Systems