Yoon Jin
About
Yoon Jin has authored 22 papers that have received a total of 525 indexed citations.
This includes 15 papers in Marketing, 5 papers in Strategy and Management and 4 papers in Sociology and Political Science. The topics of these papers are Environmental Sustainability in Business (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Retail Behavior Studies (4 papers). Yoon Jin is often cited by papers focused on Environmental Sustainability in Business (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in United States and South Korea. Yoon Jin's co-authors include Hyun‐Hwa Lee, Jennifer Banning, Hae Jin Gam, Kim Hahn and Mary A. Littrell and has published in prestigious journals such as Corporate Social Responsibility and Environmental Management, Journal of American College Health and Journal of Product & Brand Management
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