Yorgos Zotos
About
Yorgos Zotos has authored 29 papers that have received a total of 1.1k indexed citations.
This includes 19 papers in Marketing, 12 papers in Gender Studies and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Media, Gender, and Advertising (12 papers) and Digital Marketing and Social Media (4 papers). Yorgos Zotos is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Media, Gender, and Advertising (12 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Greece, Cyprus and United States. Yorgos Zotos's co-authors include Christina Boutsouki, Leonidas Hatzithomas, Steven Lysonski, Stacy Landreth Grau and Konstadinos Mattas and has published in prestigious journals such as Journal of Business Ethics, Food Research International and European Journal of Marketing
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