Young Sook Moon
About
Young Sook Moon has authored 16 papers that have received a total of 306 indexed citations.
This includes 5 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Public Health, Environmental and Occupational Health. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (3 papers) and Psychosocial Factors Impacting Youth (2 papers). Young Sook Moon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (3 papers) and Psychosocial Factors Impacting Youth (2 papers) and collaborates with scholars based in South Korea, United States and Hong Kong. Young Sook Moon's co-authors include Kara Chan, Hae‐Kyong Bang, George R. Franke, Debra Jones Ringold and Jiwon Jung and has published in prestigious journals such as Journal of Advertising, Journal of Services Marketing and International Marketing Review.
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