George R. Franke
About
George R. Franke has authored 65 papers that have received a total of 5.6k indexed citations.
This includes 26 papers in Marketing, 12 papers in Organizational Behavior and Human Resource Management and 12 papers in Information Systems and Management. The topics of these papers are Consumer Market Behavior and Pricing (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Customer Service Quality and Loyalty (10 papers). George R. Franke is often cited by papers focused on Consumer Market Behavior and Pricing (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in United States, Germany and Canada. George R. Franke's co-authors include Alexander E. Ellinger, Bruce A. Huhmann, Charles R. Taylor, David L. Mothersbaugh and Deborah F. Spake and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research
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