Bruce A. Huhmann
About
Bruce A. Huhmann has authored 43 papers that have received a total of 1.0k indexed citations.
This includes 26 papers in Marketing, 12 papers in Sociology and Political Science and 8 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (10 papers) and Pharmaceutical industry and healthcare (7 papers). Bruce A. Huhmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (10 papers) and Pharmaceutical industry and healthcare (7 papers) and collaborates with scholars based in United States, Canada and South Korea. Bruce A. Huhmann's co-authors include Yam B. Limbu, George R. Franke, David L. Mothersbaugh, Michael R. Hyman and Pia A. Albinsson and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of the Academy of Marketing Science
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