Yam B. Limbu
About
Yam B. Limbu has authored 63 papers that have received a total of 1.1k indexed citations.
This includes 22 papers in Marketing, 21 papers in Sociology and Political Science and 16 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (12 papers) and Technology Adoption and User Behaviour (11 papers). Yam B. Limbu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (12 papers) and Technology Adoption and User Behaviour (11 papers) and collaborates with scholars based in United States, India and Vietnam. Yam B. Limbu's co-authors include Bruce A. Huhmann, Rajesh K. Gautam, Christopher J. McKinley, Long Pham and Robin T. Peterson and has published in prestigious journals such as Social Science & Medicine, International Journal of Environmental Research and Public Health and Industrial Marketing Management
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