Robin T. Peterson

91 papers and 2.7k indexed citations i.

Robin T. Peterson has authored 91 papers that have received a total of 2.7k indexed citations. This includes 31 papers in Marketing, 19 papers in Management of Technology and Innovation and 16 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Management and Marketing Education (17 papers) and Media, Gender, and Advertising (13 papers). Robin T. Peterson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Management and Marketing Education (17 papers) and Media, Gender, and Advertising (13 papers) and collaborates with scholars based in United States, Hong Kong and Latvia. Robin T. Peterson's co-authors include Minjoon Jun, Zhilin Yang, Shaun McQuitty, Shaohan Cai and Yam B. Limbu and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Ethics