Younghan Lee

32 papers and 358 indexed citations i.

Younghan Lee has authored 32 papers that have received a total of 358 indexed citations. This includes 17 papers in Sociology and Political Science, 6 papers in Gender Studies and 6 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Sports, Gender, and Society (5 papers). Younghan Lee is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Sports, Gender, and Society (5 papers) and collaborates with scholars based in United States, South Korea and Ethiopia. Younghan Lee's co-authors include Qun Fang, Chih‐Chia Chen, Joon‐Ho Kang, Tanya R. Berry and Allison Sivak and has published in prestigious journals such as PLoS ONE, Sustainability and Psychology and Marketing