Yu‐Kang Lee
About
Yu‐Kang Lee has authored 27 papers that have received a total of 1.1k indexed citations.
This includes 18 papers in Sociology and Political Science, 10 papers in Marketing and 8 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Media Influence and Health (8 papers) and Behavioral Health and Interventions (6 papers). Yu‐Kang Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Media Influence and Health (8 papers) and Behavioral Health and Interventions (6 papers) and collaborates with scholars based in Taiwan, Yemen and China. Yu‐Kang Lee's co-authors include Chun‐Tuan Chang, Zhao‐Hong Cheng, Hsiao‐Ching Lee, Pei‐Chi Chen and Jia‐Ling Lee and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and European Journal of Marketing
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