Zaryab Sheikh

14 papers and 918 indexed citations i.

Zaryab Sheikh has authored 14 papers that have received a total of 918 indexed citations. This includes 9 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Zaryab Sheikh is often cited by papers focused on Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Pakistan, China and United Kingdom. Zaryab Sheikh's co-authors include Tahir Islam, Zahid Hameed, Ikram Ullah Khan, Xiaobei Liang and Rauf I Azam and has published in prestigious journals such as Journal of Adolescence, British Food Journal and Telematics and Informatics