Zeya He

15 papers and 477 indexed citations i.

Zeya He has authored 15 papers that have received a total of 477 indexed citations. This includes 10 papers in Sociology and Political Science, 10 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (4 papers). Zeya He is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States, China and South Korea. Zeya He's co-authors include Laurie Wu, Xiang Li, Alei Fan, Yang Yang and Ceridwyn King and has published in prestigious journals such as Tourism Management, Journal of Travel Research and International Journal of Hospitality Management