Zeynep Arsel
About
Zeynep Arsel has authored 23 papers that have received a total of 1.8k indexed citations.
This includes 10 papers in Sociology and Political Science, 10 papers in Marketing and 5 papers in Tourism, Leisure and Hospitality Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Wine Industry and Tourism (5 papers) and Media, Gender, and Advertising (4 papers). Zeynep Arsel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Wine Industry and Tourism (5 papers) and Media, Gender, and Advertising (4 papers) and collaborates with scholars based in United States, Canada and France. Zeynep Arsel's co-authors include Craig J. Thompson, Jonathan Bean, Aric Rindfleisch, Harmen Oppewal and Lauren Gurrieri and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.
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