Zhan G. Li

14 papers and 360 indexed citations i.

Zhan G. Li has authored 14 papers that have received a total of 360 indexed citations. This includes 8 papers in Sociology and Political Science, 7 papers in Marketing and 6 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (3 papers). Zhan G. Li is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States and Australia. Zhan G. Li's co-authors include Wen Gong, Rajiv P. Dant, L. William Murray, Rodney L. Stump and Don Scott and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Business Horizons