Zhang Chun

15 papers and 421 indexed citations i.

Zhang Chun has authored 15 papers that have received a total of 421 indexed citations. This includes 5 papers in Sociology and Political Science, 4 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Corporate Finance and Governance (3 papers). Zhang Chun is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Corporate Finance and Governance (3 papers) and collaborates with scholars based in United States, China and Singapore. Zhang Chun's co-authors include Yaoqi Li, Xiaoning Liang, Haishan Xia, Gee‐Woo Bock and Lingli Wang and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Industrial Marketing Management.