Zhang Yong

5 papers and 388 indexed citations i.

Zhang Yong has authored 5 papers that have received a total of 388 indexed citations. This includes 2 papers in Social Psychology, 2 papers in Organizational Behavior and Human Resource Management and 2 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Cultural Differences and Values (2 papers) and Customer Service Quality and Loyalty (2 papers). Zhang Yong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Cultural Differences and Values (2 papers) and Customer Service Quality and Loyalty (2 papers) and collaborates with scholars based in China and United States. Zhang Yong's co-authors include Hengfen Li and Betsy D. Gelb and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising and Depression Research and Treatment