Betsy D. Gelb
About
Betsy D. Gelb has authored 85 papers that have received a total of 1.8k indexed citations.
This includes 28 papers in Marketing, 16 papers in Strategy and Management and 15 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Market Behavior and Pricing (5 papers). Betsy D. Gelb is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in United States, Latvia and Belgium. Betsy D. Gelb's co-authors include George M. Zinkhan, Deva Rangarajan, Nancy D. Albers‐Miller, Ivonne M. Torres and Patrick W. Corrigan and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Leo F. Buckley are co-authored with Top countries impacted by papers by Massimo Bertolini Top authors papers by Amit Noheria are co-authored with Top fields papers by John W. Reynolds are about Top journals papers by Giorgio Iannetti are published in Top authors papers by Yuming Tang are co-authored with Top countries impacted by papers by Gabriele Scarascia Mugnozza Top fields papers by Akiko Tamura are about