Zhenfeng Ma

15 papers and 319 indexed citations i.

Zhenfeng Ma has authored 15 papers that have received a total of 319 indexed citations. This includes 6 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Behavioral Health and Interventions (4 papers) and Consumer Market Behavior and Pricing (3 papers). Zhenfeng Ma is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Behavioral Health and Interventions (4 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in Canada, China and Pakistan. Zhenfeng Ma's co-authors include Laurette Dubé, Guylaine Ferland, Demetrios Vakratsas, Catherine Paquet and Tripat Gill and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and The Gerontologist