Zsolt Katona
About
Zsolt Katona has authored 44 papers that have received a total of 1.6k indexed citations.
This includes 19 papers in Strategy and Management, 18 papers in Marketing and 15 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (18 papers), Digital Platforms and Economics (17 papers) and Complex Network Analysis Techniques (11 papers). Zsolt Katona is often cited by papers focused on Consumer Market Behavior and Pricing (18 papers), Digital Platforms and Economics (17 papers) and Complex Network Analysis Techniques (11 papers) and collaborates with scholars based in United States, Hungary and France. Zsolt Katona's co-authors include Miklós Sárváry, Ron Berman, Peter Pal Zubcsek, Panos N. Patatoukas and Kinshuk Jerath and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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