Zuraidah Sulaiman

57 papers and 723 indexed citations i.

Zuraidah Sulaiman has authored 57 papers that have received a total of 723 indexed citations. This includes 24 papers in Sociology and Political Science, 22 papers in Marketing and 13 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Zuraidah Sulaiman is often cited by papers focused on Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers) and collaborates with scholars based in Malaysia, Singapore and United States. Zuraidah Sulaiman's co-authors include Norhayati Zakuan, Dale Fisher, Thoo Ai Chin, Mohd Shoki Md Ariff and David Chien Lye and has published in prestigious journals such as IEEE Access, Journal of Antimicrobial Chemotherapy and International Journal of Environmental Research and Public Health