Journal of Global Marketing
About
The 739 papers published in Journal of Global Marketing in the last decades have received a total of 10.3k indexed citations.
Papers published in Journal of Global Marketing usually cover Marketing (316 papers), Strategy and Management (289 papers) and Sociology and Political Science (192 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (239 papers), International Business and FDI (202 papers) and Digital Marketing and Social Media (134 papers). The most active scholars publishing in Journal of Global Marketing are Aviv Shoham, Gerald Albaum, Anthony C. Koh, Chanthika Pornpitakpan and John U. Farley
In The Last Decade
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