International Journal of Advertising

1.5k papers and 41.3k indexed citations i.

The 1.5k papers published in International Journal of Advertising in the last decades have received a total of 41.3k indexed citations. Papers published in International Journal of Advertising usually cover Marketing (972 papers), Sociology and Political Science (664 papers) and Gender Studies (258 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (822 papers), Digital Marketing and Social Media (520 papers) and Media, Gender, and Advertising (220 papers). The most active scholars publishing in International Journal of Advertising are Stephanie O’Donohoe, Patrick De Pelsmacker, Edith G. Smit, Jörg Matthes and Charles R. Taylor