International Journal of Research in Marketing
About
The 1.4k papers published in International Journal of Research in Marketing in the last decades have received a total of 82.0k indexed citations.
Papers published in International Journal of Research in Marketing usually cover Marketing (888 papers), Sociology and Political Science (353 papers) and Economics and Econometrics (313 papers) specifically the topics of Consumer Market Behavior and Pricing (471 papers), Consumer Behavior in Brand Consumption and Identification (454 papers) and Customer Service Quality and Loyalty (257 papers). The most active scholars publishing in International Journal of Research in Marketing are Peter C. Verhoef, Peter S. H. Leeflang, Marnik G. Dekimpe, Tammo H.A. Bijmolt and Jan‐Benedict E.M. Steenkamp
In The Last Decade
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