Journal of Brand Management
About
The 1.2k papers published in Journal of Brand Management in the last decades have received a total of 41.5k indexed citations.
Papers published in Journal of Brand Management usually cover Marketing (825 papers), Sociology and Political Science (471 papers) and Strategy and Management (345 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (729 papers), Digital Marketing and Social Media (403 papers) and Customer Service Quality and Loyalty (228 papers). The most active scholars publishing in Journal of Brand Management are Keith Dinnie, John M.T. Balmer, Bill Merrilees, Jean‐Noël Kapferer and Kevin Lane Keller.
In The Last Decade
Fields of papers published in Journal of Brand Management
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
Countries where authors publish in Journal of Brand Management
Since SpecializationTotal citations of papers
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