Journal of Marketing Analytics
About
The 377 papers published in Journal of Marketing Analytics in the last decades have received a total of 3.3k indexed citations.
Papers published in Journal of Marketing Analytics usually cover Marketing (237 papers), Sociology and Political Science (159 papers) and Organizational Behavior and Human Resource Management (92 papers) specifically the topics of Digital Marketing and Social Media (137 papers), Consumer Behavior in Brand Consumption and Identification (114 papers) and Customer Service Quality and Loyalty (88 papers). The most active scholars publishing in Journal of Marketing Analytics are Maria Petrescu, Anjala S. Krishen, Jun‐Hwa Cheah, Dawn Iacobucci and Marko Sarstedt.
In The Last Decade
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Countries where authors publish in Journal of Marketing Analytics
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