Journal of Marketing Research

5.9k papers and 700.8k indexed citations i.

The 5.9k papers published in Journal of Marketing Research in the last decades have received a total of 700.8k indexed citations. Papers published in Journal of Marketing Research usually cover Marketing (2.5k papers), Sociology and Political Science (909 papers) and Economics and Econometrics (873 papers) specifically the topics of Consumer Market Behavior and Pricing (1.4k papers), Consumer Behavior in Brand Consumption and Identification (1.1k papers) and Customer Service Quality and Loyalty (504 papers). The most active scholars publishing in Journal of Marketing Research are Michel Wedel, Donald R. Lehmann, Gilbert A. Churchill, Paul E. Green and Frank M. Bass