Aaron Ahuvia
About
Aaron Ahuvia has authored 36 papers that have received a total of 5.8k indexed citations.
This includes 21 papers in Marketing, 18 papers in Sociology and Political Science and 13 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (8 papers). Aaron Ahuvia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in United States, Germany and Spain. Aaron Ahuvia's co-authors include Rajeev Batra, Philipp A. Rauschnabel, Nancy Wong, Richard P. Bagozzi and Elif Izberk‐Bilgin and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and American Psychologist
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