Adam J. Mills

40 papers and 1.2k indexed citations i.

Adam J. Mills has authored 40 papers that have received a total of 1.2k indexed citations. This includes 12 papers in Sociology and Political Science, 11 papers in Marketing and 8 papers in Control and Systems Engineering. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Management and Marketing Education (6 papers). Adam J. Mills is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Management and Marketing Education (6 papers) and collaborates with scholars based in United States, Canada and Sweden. Adam J. Mills's co-authors include Brett Ninness, Adrian Wills, Leyland Pitt, Kirk Plangger and Karen Robson and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Business Horizons