Alan J. Greco

15 papers and 364 indexed citations i.

Alan J. Greco has authored 15 papers that have received a total of 364 indexed citations. This includes 7 papers in Marketing, 3 papers in Demography and 2 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (4 papers) and Media, Gender, and Advertising (2 papers). Alan J. Greco is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (4 papers) and Media, Gender, and Advertising (2 papers) and collaborates with scholars based in United States. Alan J. Greco's co-authors include Linda E.Swayne, Edward M. Mazze and Louis M. Capella and has published in prestigious journals such as Annals of Tourism Research, Journal of Advertising and Journal of Services Marketing