Linda E.Swayne

21 papers and 1.1k indexed citations i.

Linda E.Swayne has authored 21 papers that have received a total of 1.1k indexed citations. This includes 10 papers in Marketing, 6 papers in Gender Studies and 4 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Media, Gender, and Advertising (5 papers) and Consumer Market Behavior and Pricing (3 papers). Linda E.Swayne is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Media, Gender, and Advertising (5 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States. Linda E.Swayne's co-authors include Peter M. Ginter, Thomas H. Stevenson, Alan J. Greco, W. Jack Duncan and Sunil Erevelles and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Academy of Management Perspectives