Thomas H. Stevenson

34 papers and 684 indexed citations i.

Thomas H. Stevenson has authored 34 papers that have received a total of 684 indexed citations. This includes 17 papers in Marketing, 11 papers in Management of Technology and Innovation and 10 papers in Accounting. The topics of these papers are Management and Marketing Education (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media, Gender, and Advertising (8 papers). Thomas H. Stevenson is often cited by papers focused on Management and Marketing Education (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media, Gender, and Advertising (8 papers) and collaborates with scholars based in United States. Thomas H. Stevenson's co-authors include Debbie Plath, Linda E.Swayne, Charles D. Bodkin, Earl D. Honeycutt and Sunil Erevelles and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science.