Sunil Erevelles
About
Sunil Erevelles has authored 19 papers that have received a total of 1.2k indexed citations.
This includes 10 papers in Marketing, 7 papers in Strategy and Management and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Market Behavior and Pricing (3 papers). Sunil Erevelles is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States, Hong Kong and Australia. Sunil Erevelles's co-authors include Nobuyuki Fukawa, Thomas H. Stevenson, George M. Zinkhan, Abhik Roy and Robert I. Roundtree and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Business Ethics
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