Alan J. Malter
About
Alan J. Malter has authored 22 papers that have received a total of 1.6k indexed citations.
This includes 12 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Innovation and Knowledge Management (5 papers). Alan J. Malter is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Innovation and Knowledge Management (5 papers) and collaborates with scholars based in United States, Germany and China. Alan J. Malter's co-authors include José Antônio Rosa, Shankar Ganesan, Robert Kreuzbauer, Ellen Garbarino and Aric Rindfleisch and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Behavioral and Brain Sciences
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