Alexander Bleier

13 papers and 829 indexed citations i.

Alexander Bleier has authored 13 papers that have received a total of 829 indexed citations. This includes 10 papers in Sociology and Political Science, 6 papers in Marketing and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Alexander Bleier is often cited by papers focused on Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Germany, United States and The Netherlands. Alexander Bleier's co-authors include Maik Eisenbeiß, Avi Goldfarb, Catherine E. Tucker, Maarten J. Gijsenberg and Ryan Rahinel and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research