Ali Kanso

22 papers and 294 indexed citations i.

Ali Kanso has authored 22 papers that have received a total of 294 indexed citations. This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Industrial and Manufacturing Engineering. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Marketing and Advertising Strategies (7 papers) and Digital Marketing and Social Media (6 papers). Ali Kanso is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Marketing and Advertising Strategies (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States, Lebanon and France. Ali Kanso's co-authors include Richard Alan Nelson, Philip J. Kitchen, Yasmina Jraissati, Imad H. Elhajj and Rainer Müller and has published in prestigious journals such as International Marketing Review, Journal of Advertising Research and International Journal of Advertising